Services: custom software and AI that generate ROI.

Everything we do, in one place. Every service runs the same way: scoped by the people who ship it, a fixed budget before work starts, working software every two weeks, and a team that stays past launch.

01why one team for all of it

AI projects fail at the seams. A strategy firm recommends, a dev shop builds something slightly different, an automation agency wires it to your tools, and nobody owns whether it returned anything. Insomnia Club keeps business operators and AI-augmented engineers on one team, so the people who scope your work are the people who ship it, and the same people stay to run it.

That is also why the list below is broader than our three core offerings on the home page. They are facets of the same capability: understanding the business, then building software that moves its numbers.

02what we build

software

AI

leadership and training

03who this is for, and where to start

Our clients are typically companies doing $10M or more a year, plus funded founders who need a technical partner. If you are not sure which service fits, these starting points cover most situations:

• You know the process that hurts. Start with AI workflow automation or AI agents.
• You need something that does not exist off the shelf. Start with custom software development or custom AI development.
• You have a prototype people already use. Start with prototype to production.
• You bought AI licenses and adoption stalled. Start with AI training for teams or Claude consulting.
• No one senior owns AI yet. Start with a fractional chief AI officer.

Still weighing whether to use a partner at all? Read AI partner vs in-house vs agency vs dev shop, or browse by industry.

04how it runs

1. Diagnose. We start with the P&L, not the tech stack. What the work must return decides what gets built, and what does not.
2. Fix the budget. A scoped plan with a number you can take to the board. Change requests are priced before they are started, never after.
3. Build in the open. Working software every two weeks, in your hands. Our engineers and your operators in the same room throughout.
4. Operate and compound. We stay past launch, measuring what shipped, hardening what works, and retiring what does not earn its keep.

The proof is public: Nestwell raised $1.2M+ after shipping on a $30K budget, Pinned Golf went from five engineers of work to one, and Supreme Dental has two apps live in the stores.

05common questions about our services

What services does Insomnia Club offer?

Custom software and AI: AI implementation, custom AI development, AI agents, workflow automation, custom software, internal tools and CRMs, mobile apps, game development, AI coding orchestration, Claude consulting, MCP server development, prototype to production, AI training for teams, and fractional AI leadership.

How are services priced?

Every engagement is a scoped plan with a fixed number agreed before work starts, and change requests are priced before they are started, never after. As a public reference point, Nestwell came to us with a $30K budget.

Can we combine several services in one engagement?

Yes, and most engagements do. A typical program might pair workflow automation with an internal tool and team training, all scoped and priced together by the same team.

Which service should we start with?

Start where the return is clearest: a painful process points to workflow automation or agents, a missing product points to custom software, a fragile prototype points to prototype to production, and stalled adoption points to training. The first call is a diagnosis, not a pitch.

Who actually does the work?

The people who scope your work are the people who ship it. Founder and CEO Eli Skenandore leads every engagement, with business operators and AI-augmented engineers on one team.

Do you work with companies outside South Florida?

Yes. Insomnia Club is based in South Florida and works with clients worldwide, remotely by default.