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[ clinics · white-label app ]

A white-label patient app, under your clinic's brand.

Patient apps for iOS and Android, plus an iPad app for your staff, built on a platform we already built for a hormone and wellness clinic. Lab results, body composition scans, appointments, medications, intake, and e-signature, wired into your EHR and CRM, with your name on the icon.

See it with your brand on it.

Drop your number and we will text you to set up a walkthrough of the platform and what your clinic would need.

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  • Your brand on iOS and Android
  • An iPad app for clinic staff
  • EHR and CRM integration built in
  • Built for HIPAA requirements

we have led engineering at

  • NFL
  • FOX
  • FOX Sports
  • Nestwell
  • Supreme Dental
  • TrueTest
  • OutcomeMD
  • Flykitt
  • VytlOne
  • Pinned Golf

01the problem

Your patients get a portal they never open.

Between visits is where patients drift. The tools most clinics hand them were built for the EHR, not for the patient, and they carry someone else's name.

  • Lab results arrive as a PDF and a phone call, and the explanation is forgotten by the parking lot.
  • The EHR's patient portal carries the EHR's brand, not yours.
  • Intake is a clipboard, and then someone types it all in again.
  • Nothing keeps a patient connected to the plan between appointments.
  • A custom app from a blank page is a big project. A generic app is someone else's brand.

02what you get

The modules, and where each one stands.

Available means built into the app we made for a hormone and wellness clinic. In progress means under active development and not yet released.

available

Lab results and health insights

Results pulled from the EHR and explained marker by marker, with category views and the education behind each number.

available

Body composition scans

InBody scan results in the app, with status bands and segmental analysis, stored encrypted and only with the patient's consent.

available

Appointments

Booking, cancellation, and rescheduling synced with the EHR's schedule, plus a calendar driven by real appointment data.

available

Medications and medicine cabinet

Current medications read live from the EHR's prescriptions, shown in a medicine cabinet on the home screen.

available

Education content

Articles, marker explainers, and category deep dives, managed from an internal content system so the clinic controls the message.

available

Intake and e-signature

Full onboarding intake that writes into the chart, with consent documents signed in the app and filed to the record.

available

EHR integration

Built against AdvancedMD: demographics, intake, appointments, medications, and lab results. Other EHRs are scoped by what their API allows.

available

CRM sync

New patients synced to HubSpot so the sales and care teams see the same person.

available

Secure sign-in

Phone verification and Google sign-in, an encrypted on-device cache, and access logging on every protected request.

available

iPad staff app

Staff search a patient and see intake, demographics, labs, medications, appointments, and body composition in one view. Read-only, role-gated, and audit logged.

in progress

Staff-assisted intake and consent on iPad

Front-desk staff completing intake with a patient and witnessing consent signatures on the iPad.

in progress

Walk-in search and booking on iPad

Finding a walk-in patient and booking them from the front desk, synced with the EHR.

03who it is for

For clinics whose patients should hear from them between visits.

A fit for

  • Hormone and TRT clinics
  • Wellness, longevity, and functional medicine clinics
  • Med spas that want a branded app for their patients
  • Lab-testing and health-assessment brands
  • Multi-location practices that want one patient experience

Why white-label instead of from scratch

  • The core modules already exist and are already integrated with an EHR
  • Your budget goes to your brand and your workflows, not to rebuilding sign-in
  • You still get a custom patient portal app, not a template with your logo pasted on

04how it works

From walkthrough to your app in the stores.

  1. Walkthrough

    We show you the platform and learn what your patients need between visits, which EHR you run, and which CRM your team lives in.

  2. Fix scope and budget

    Pick the modules and integrations. You get a scoped plan with a fixed number before work starts.

  3. Brand and integrate

    Your name, colors, and content, connected to your EHR and CRM, with working software in your hands every two weeks.

  4. Launch and operate

    Release to the app stores under your clinic's name, then we stay past launch to measure, harden, and add what patients ask for.

05proof

Health apps we have built.

A hormone and wellness clinic

The platform itself: a patient app for iOS and Android and an iPad staff app, integrated with AdvancedMD, InBody, and HubSpot, with encrypted on-device storage and access logging.

Supreme Dental

Two native apps live in the app stores, with an AI smile preview, an LLM assistant, scheduling, and patient records.

Nestwell

A healthtech startup taken from zero to one on a $30K budget, which raised $1.2M+ after shipping.

06faq

White-label patient apps, answered straight.

What is a white-label patient app?

A patient app built on an existing platform and released under your clinic's name and brand. Your patients see your clinic, not a vendor. The core features already exist, so the work goes into your branding, your integrations, and your workflows.

Is this a custom patient portal app or a template?

Both, in the useful sense. The core modules, such as labs, appointments, medications, and intake, are already built. We brand and integrate them for your clinic and build what is specific to you on top.

Which EHRs does it integrate with?

The platform is built against AdvancedMD today, covering demographics, intake, appointments, medications, and lab results. For other EHRs we confirm what the API allows before we quote.

Is it a fit for med spas and hormone clinics?

Yes. The platform was first built for a hormone and wellness clinic, so lab results, body composition scans, and medication tracking are core, not add-ons.

Is the app HIPAA compliant?

Compliance belongs to your whole program, not to one app. The platform is built for HIPAA's technical requirements: encrypted on-device storage, encryption in transit, access logging on every protected request, and checks that each patient only sees their own records. Your policies and vendor agreements stay with your clinic.

Will the app be in the App Store and Google Play under our name?

Yes. The apps are released under your clinic's name and brand on iOS and Android.

What does a white-label wellness app cost?

It depends on the modules and integrations you need. Every engagement is a scoped plan with a fixed number agreed before work starts.

07start here

See the platform with your brand on it.

Drop your number and we will set up a walkthrough, or pick a time on Eli's calendar directly.

See it with your brand on it.

Drop your number and we will text you to set up a walkthrough of the platform and what your clinic would need.

By entering your number you agree to receive recurring automated marketing texts from insomnia.club at the number provided. Consent is not a condition of purchase. Msg and data rates may apply. Reply STOP to opt out, HELP for help. See our privacy policy.

Rather talk now? Book a 30 minute call with Eli.